The mutations of marketing and libraries

The mutations of marketing and libraries

This article provides good information as to the key concepts of promoting libraries, and why they are important. There are the four ‘P’s when it comes to marketing: ‘Product’, “Price’, ‘Place’, and ‘Promotion’. By using these concepts, it is possible to let the general population be aware of all the items and services the library provides. The shows the changing evolution of promoting libraries, and it emphasize how current technologies, such as mobile apps takes on to the new frontier. 

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