The mutations of marketing and libraries

The mutations of marketing and libraries

This article provides good information as to the key concepts of promoting libraries, and why they are important. There are the four ‘P’s when it comes to marketing: ‘Product’, “Price’, ‘Place’, and ‘Promotion’. By using these concepts, it is possible to let the general population be aware of all the items and services the library provides. The shows the changing evolution of promoting libraries, and it emphasize how current technologies, such as mobile apps takes on to the new frontier. 


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s