Marketing of library and information products and services

Marketing of library and information products and services

The following is an article that describes why marketing for the library and its services are important in our society. The authors describes its marketing process in Bangladesh, where modern public and academic libraries have set up their own marketing and customer services departments and to promote and satisfy its patrons. Some key notes to marketing libraries: increase user satisfaction, manage libraries and products, attain the goals and objective of libraries.

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